Composing and Sound Design-Chemist Warehouse
September 8, 2016
2016 Screen Music Awards
November 9, 2016

Sound Design Experts And APRA Nomination 2016

Sound Design Studio, Robert Upward and Loud Crowd Music Wins APRA Screen Music Awards 2016 Nomination

We’re delighted to announce that Robert’s song ‘It’s Got It All’ for Country Racing Victoria has been nominated in the ‘Best Music for an Advertisement’ category for the APRA Screen Music Awards 2016. The advertisement was developed with the advertising agency Balance. Robert’s song – inspired by country music sounds – builds an uplifting mood, perfectly reflecting the essence of the country lifestyle. Beautifully enhancing the cinematography, the result is a truly outstanding and captivating advertisement.

Robert’s composition and sound production portfolio is equally impressive and he’s no stranger to awards. Previous accolades for music in advertising have included Golden Stylus Awards – Best Sound in Advertising (Grand Prix), MADC Awards –  Sound Engineering and he is four-time winner of the Australian Writers and and Art Directors Awards for Best Sound Design.

sound design for country racing victoria

With a 90-year history, APRA is one of the most prestigious organizations representing musicians and their work in Australia. The APRA Screen Music Awards are held in conjunction with The Australian Guild of Screen Composers. Robert’s nomination for such a distinguished award pays testament to his remarkable abilities as a composer in advertising and other film based genres.

Creative Sound Design Experts

Robert has been working with his partners, including fellow composer Angie Coffey, at  for over fifteen years to produce custom music and sound design for advertising. Coming as the latest in a long line of nominations and awards, this APRA Award nomination is further proof that when working with Loud Crowd Music, clients can be sure that they are working with the very best in the industry. Music, soundscape and sound production has immense power to enhance the message of advertisements, creating, augmenting and intensifying the moods and emotional drive behind the imagery and words. A skillful composer in many genres, Robert combines his talents with years of experience to provide a bespoke service, creating effectively across diverse media in a range of musical genres. Your fantastic ideas deserve to be taken to the next level. By commissioning music composed especially for your product and advertisement, you’re engaging one of the most powerful advertising tools there is. Music connects directly with emotions on a subconscious level, dramatically enhancing the impact of your message and leaving an enduring impact on a visceral level.

Australia’s Award Winning Sound Design Studio

The team at Loud Crowd Music are thrilled for Robert’s nomination. The nomination shows that we’re achieving our aim as a sound design studio to provide for our clients the very best custom compositions and creative sound design for advertising. It show’s how much music really does matter, and when carefully considered, lies at the core of delivering your message successfully. Music is an essential ingredient in any multi media advertising campaign.   While advertising is at the nucleus of what we do, Loud Crown Music has a history of success in other areas including awards in songwriting and producing, sound engineering, and music for film and television.

The winners of ‘Best Music for an Advertisement’ category for the APRA Screen Music Awards 2016 will be announced at the awards ceremony in Sydney on 8th November, and we’ll keep you informed! In the mean time, check out ‘It’s Got It All’ here:



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